Building café customer loyalty: 7 settings that matter
· 7 min read
Number of stamps, reward, reminders: the settings that bring customers back without eroding your margin.
Choosing the right number of stamps
Between 8 and 10 stamps for a café: enough to build a habit, close enough to stay motivating.
Give a first stamp
A free stamp at sign-up gives the feeling of having already started, and increases the chances of a return visit.
Limit abuse
One stamp per purchase, three per day maximum, a few minutes between two stamps: simple rules that protect your program.
Follow up at the right time
A message after 15 days of absence, only to customers who opted in, is often enough to bring a regular back.
Measure what works
Look at the repeat visit rate and the reward redemption rate rather than the total number of sign-ups.